Case study · Brand identity
Logo, visual identity & brand guidelines
Context
Several brands needed a complete visual identity, starting with NATHY: a logo, brand guidelines and the full set of variations to exist across every medium.
Problem
A logo alone isn't enough: it needed a coherent system — colors, typography, usage rules — and concrete variations (cards, packaging, apparel, signage) so the brand holds up in the real world.
Process
- 01
Research
Exploring logo directions and brand territories.
- 02
Guidelines
Defining colors, typography and logo usage rules.
- 03
Variations
Mockup mise-en-scène: business cards, apparel, packaging, envelopes, signage.
Process reconstructed after the fact, for illustrative purposes.
Solution
A complete, coherent identity — from logo to guidelines to multi-format variations — shown in context on realistic mockups.
Work
26 visuals
NATHY — Kathy Multi-Service
14 visualsNova Graphik Visu
12 visualsResult
« Logo, guidelines, variations… everything was consistent and professional from first to last deliverable. »
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