Case study · Event art direction
BRAVE Event
Context
BRAVE is an event whose launch required full visual communication: official poster, variations, captions and social content.
Problem
A launch has to establish a memorable identity from the very first announcement, then roll it out consistently across every campaign asset.
Process
- 01
Concept
Defining the event's visual territory and its official poster.
- 02
System
Turning the concept into templates for announcements, captions and social content.
- 03
Production
Producing the full set of launch-campaign assets.
Process reconstructed after the fact, for illustrative purposes.
Solution
A coherent launch identity, carried by a strong official poster and rolled out across all of the event's communication assets.
Work
25 visuals
Result
Deliverable: a visually consistent launch campaign, from the official poster to social formats, ready to roll out.
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