Case study · Packaging & product identity
Labels — Jouvance Juices
Context
Jouvance is a range of natural juices — pineapple, hibiscus, tamarind, ginger, baobab. Each flavor needed its own label, within a visually unified range.
Problem
Packaging has to do two things at once: clearly differentiate each flavor on the shelf and give the whole range a shared identity, instantly readable on the bottle.
Process
- 01
Range system
Defining a shared label structure and a color code per flavor.
- 02
Labels
Designing the five labels (pineapple, hibiscus, tamarind, ginger, baobab) and their variations.
- 03
Mise-en-scène
Bottle packaging, 3D renders and print sheets ready for production.
Process reconstructed after the fact, for illustrative purposes.
Solution
A coherent range of labels: a shared structure, a color code per flavor, shown in context on the bottle and as print sheets.
Work
27 visuals
Result
Deliverable: five labels built on a unified range identity, from bottle packaging to print-ready sheets.
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