Case study · Event art direction
Coco Delight
Context
Coco Delight runs festive events in Lomé — parties, brunches and special operations. Each event needs a complete visual world: poster, invitations, menu, tickets and social variations.
Problem
Three very different events (Atakpévi Night, Brunch, Valentine's Day) each needed a strong, distinct identity while staying recognizable as signed by "Coco Delight".
Process
- 01
Framing
For each event, defining the mood, the audience and the tone — festive, warm or premium.
- 02
Visual world
A color and type direction specific to each highlight, built on a shared graphic base.
- 03
Rollout
Producing the full suite: poster, invitation, menu, tickets, sponsor calls and social formats.
Process reconstructed after the fact, for illustrative purposes.
Solution
Three distinct yet coherent visual systems, rolled out across all of each event's print and digital assets.
Work
53 visuals
Soirée Atakpévi
7 visualsBrunch
33 visualsSaint-Valentin
13 visualsResult
« Event visuals that are always polished and delivered on time. Our image clearly gained impact. »
Got a project in mind?
Let's talk about your brand and your visual needs.