Case study · Sports communication
FTF — Barracuda Team
Context
The Barracuda team (FTF) communicates around its matches and season highlights: match-day announcements, scores, invitations and sponsor branding.
Problem
Sport demands a fast pace and a dynamic tone: I needed a system able to produce recognizable match-day visuals, week after week, without starting from scratch each time.
Process
- 01
Visual language
Defining a sporty style: framing, typographic energy, treatment of player photos.
- 02
Match templates
Models for match-day announcements, scores and invitations, with built-in sponsor zones.
- 03
Production
Rolling out across the season while keeping a consistent signature.
Process reconstructed after the fact, for illustrative purposes.
Solution
A coherent match-day visual system — match days, scores, invitations and sponsor branding — that turned the team's posts into a recognizable signature.
Work
32 visuals
Result
« A real understanding of the sports world: our match visuals became a recognizable signature. »
Got a project in mind?
Let's talk about your brand and your visual needs.